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Hybrid Innovation Co
We develop your brand, refine your strategy, and guide product innovation.
So you can build a brand that performs in the market and stands with intention.
What We Do
Hybrid Strategy That Works in the Real World
We combine strategic clarity with practical execution so you can move from ideas to outcomes with intention. Our hybrid method brings brand development, business strategy, and product innovation together into one aligned approach. You receive structure that is clear and actionable, guidance that supports confident decisions, and strategy built to succeed in real world conditions and market demands.
Brand Refinement That Elevates Your Position
We elevate your brand by strengthening your identity, message, and market presence with intention. Our process aligns your story, visuals, and strategy so your brand communicates with clarity and authority. You gain a refined foundation that enhances recognition, builds trust, and positions your business for meaningful growth and product innovation.
Product Development With Vision and Precision
Product development is more than creating something new, it requires aligning your idea with the right brand direction, strategic planning, and execution. We guide you from concept to launch with a clear, structured, and intentional process that supports product innovation at every stage. You gain direction, clarity, and the confidence to bring a market ready product to life.
Opportunity & Partnerships
We also support entrepreneurs, investors, and non-licensed businesses by facilitating strategic partnerships, advisory relationships, and investment-aligned opportunities alongside our state-licensed partners, where compliant and appropriate.
This approach allows non-plant-touching operators and emerging founders to access vetted pathways into regulated markets while maintaining operational integrity, transparency, and long-term alignment.
Why Hi
Where Industry Knowledge Becomes Your Advantage
Hybrid Innovation Co brings real experience across brand development, operations, and product strategy.
Our insight is shaped by work with founders, early stage teams, and athlete led ventures navigating real world challenges and competitive markets.
Our work spans product brands, nonprofits, athlete led initiatives, and emerging founder ventures.
This includes experience in lifestyle, retail, education, community impact, and digital first business models.
A hybrid model that meets you where you are.
Our hybrid approach blends strategy, structure, and creative execution so you receive support tailored to your stage of growth.
Whether you are shaping your identity, refining your strategy, or preparing to launch a new product, our method adapts to your needs and delivers clarity with intention.
This model has supported new product launches, service based brands, and large scale philanthropic programs.
It has also guided apparel launches, turnkey business systems, and nonprofit brand transformations.
The Hi Team
Founder: Jessica Galan
Partner Strategist: NATASHA VALLEY:
Head of Creative: Jesse Diebolt
Strategic Consultant, Brand Architect, Creative Director.
Jessica Galan is a multidisciplinary strategist who builds brands with clarity, structure, and intention. As the founder of Hybrid Innovation Co, she guides entrepreneurs, investors, and emerging leaders through the full spectrum of brand development, business strategy, and product
Strategic Consultant, Brand Architect, Creative Director.
Jessica Galan is a multidisciplinary strategist who builds brands with clarity, structure, and intention. As the founder of Hybrid Innovation Co, she guides entrepreneurs, investors, and emerging leaders through the full spectrum of brand development, business strategy, and product execution.
Her experience includes developing turnkey business systems for early stage founders, leading product direction for retail and apparel brands, and producing community centered initiatives for professional athletes. Jessica’s work spans clothing line launches, nonprofit brand elevation, educational partnerships, vending ventures, and mission driven events that expand both brand identity and impact.
She brings strategic focus, creative vision, and operational understanding to support founders who want to grow with intention and confidence.
Head of Creative: Jesse Diebolt
Partner Strategist: NATASHA VALLEY:
Head of Creative: Jesse Diebolt
Head of Creative, Social Media Strategist, Digital Graphic Designer
Jesse leads the creative direction and digital presence for Hybrid Innovation Co with a focus on visual strategy, content development, and brand expression. His work spans professional sports, athlete led brands, and media platforms where he builds social systems that grow
Head of Creative, Social Media Strategist, Digital Graphic Designer
Jesse leads the creative direction and digital presence for Hybrid Innovation Co with a focus on visual strategy, content development, and brand expression. His work spans professional sports, athlete led brands, and media platforms where he builds social systems that grow engagement and strengthen identity.
He has created digital graphics for professional sports agencies, designed media for race teams, and served as the lead social strategist for NBA affiliated brands. His experience includes managing and scaling social platforms, directing content that drives measurable growth, and building digital ecosystems that support visibility and long term storytelling.
He brings a combination of design precision and strategic insight, helping clients translate vision into compelling visuals and cohesive digital experiences.
Partner Strategist: NATASHA VALLEY:
Partner Strategist: NATASHA VALLEY:
Partner Strategist: NATASHA VALLEY:
Partner Strategist, Marketing and Communications Expert
Natasha is a creative and strategic leader with more than a decade of experience in marketing, digital media, public relations, and brand strategy. As the founder of Atus, she has developed high impact campaigns and strategic narratives for world class athletes, entertainers, consumer
Partner Strategist, Marketing and Communications Expert
Natasha is a creative and strategic leader with more than a decade of experience in marketing, digital media, public relations, and brand strategy. As the founder of Atus, she has developed high impact campaigns and strategic narratives for world class athletes, entertainers, consumer brands, and tech startups. Her work blends creativity with data informed strategy to communicate with clarity and drive measurable growth.
Natasha supports Hybrid Innovation Co through strategic collaboration, case study development, and communication frameworks that strengthen brand positioning. Her attention to detail and deep understanding of storytelling help refine complex ideas into clear narratives that elevate presence and impact.
She is known for turning vision into strategy and strategy into meaningful results.
Real projects that blend strategy, creativity, and execution to deliver measurable growth
Turnkey Vending Business System
Built a complete vending business strategy with branding, vendor resources, contracts, and launch systems that helped early stage founders bring a ready to execute business to market with clarity and confidence.ready to execute business to market with clarity and confidence.
Nonprofit Brand Redesign
Elevated the Lindsey Hunter Foundation with expanded storytelling, improved UX, custom coded engagement tools, and donor ready design that strengthened credibility with sponsors and the community.
Brand Transformation
Rebuilt a beauty brand across Amazon, and Shopify with a fully optimized storefront, operational structure, and improved product visibility. Developed an ambassador program and loyalty system that increased engagement, retention, and long term sales growth.
Athlete Led Community Initiative
Directed an NBA player’s signature community event with sponsorships, strategic planning, and creative development. The model expanded into annual outreach programs, educational partnerships, and multi city impact initiatives.
Image placement:
An event, sneaker wall, athlete, or community engagement visual.
Clothing Line Launch
Developed an independent apparel brand with a clean Shopify storefront, refined product presentation, and a growth framework that created a scalable revenue stream separate from the foundation.
Image placement:
Clothing product shot, Shopify mockup, brand flatlay.